Marlboro cigarette brand history

The remarkable Marlboro cigarette brand started in England 1847 and was primarily directed at female smokers. Targeting at this market area was not productive, so in the 1920's Marlboro was re-targeted to female smokers in the United States. In this advertising campaign it was emphasized that Marlboro was a 'mild' cigarette. These attempts persisted into World War II when the brand was ultimately removed form the market.

In the 1950's Marlboro was for a second time launched to the market. During the time, the greater part of cigarettes being sold was non-filtered. Marlboro was a filtered cigarette, so this obviously was an effort to succeed over the health conscience audience.

Marlboro Gold

In the future, in the course of the 50's, the company determined to remove the targeting of women and began advertising Marlboro as a man's cigarette. The first symbol of this new transformation in advertising was the 'Tatooed Man'. Numerous pictures of healthy looking, outdoor type began appearing in advertisements.

The pictures used in their advertisements improved more and more into those describing especially macho types. At the start, pictures of naval officers and livestock ranchers made the marketing scene. In 1954, the popular 'Marlboro Man' was presented, and by 1963 was the only representative of Marlboro advertisements.

At 1972, Marlboro cigarettes grew to be the most preferred brand, and have stayed so, for the most part after that.

While the Marlboro may not be rated at the top anymore, it still holds a benefit around $21 billion.

In mid-August of 2006, a federal district court decided that the titles 'Light', 'Ultralight', 'Natural', or 'Mild' could not be practiced. The judge said that these titles were deceiving to smokers in the sense that they brought up some positive health effect. The ruling further fixed that titles changes must occur at the start of 2007.

Then Philip Morris preferred to use a color title scheme for their products that formerly used the prohibited words in the name of their product. Since they have determined that Marlboro Lights would be named Marlboro Golds and that Marlboro Ultralights would be called Marlboro Silvers.